Donna Morin -Flannery - ERA Key Realty Services


Selling a home may prove to be an uphill climb. Fortunately, if you craft a home selling strategy, you can eliminate guesswork throughout the property selling cycle.

A home selling plan is a must-have, and perhaps it is easy to understand why. This strategy enables you to prepare for potential hurdles you may encounter as you promote your residence to buyers, review an offer to purchase and perform other house selling tasks. Plus, if you allocate time and resources to develop an effective strategy, you could streamline the process of selling your residence.

There are several things you can do to ensure your home selling strategy will deliver the best-possible results. Now, let's take a look at three tips to help you craft a top-notch house selling plan.

1. Analyze Your Home

What you originally paid for your house is unlikely to match your home's current value. Luckily, there are various assessments you can use to evaluate all areas of your residence.

A home inspection enables you to identify any underlying house issues and correct such problems before you list your residence. Or, you can always hire a home appraiser who can give you a property valuation.

When it comes to selling a home, it helps to prepare as much as you can. If you conduct a home inspection and appraisal, you could gain valuable insights so you can set a competitive initial asking price for your residence.

2. Upgrade Your House's Interior and Exterior

Your home may have flaws, but you can address these issues right away. By doing so, you could make your house an attractive option to buyers.

Clean each room of your house. Also, eliminate clutter so you can show off the full size of your house.

In addition, mow the lawn and perform other home exterior updates. If you boost your house's curb appeal, you may be able to differentiate your residence from the competition – something that could result in a quick, profitable home selling experience.

3. Collaborate with a Real Estate Agent

A real estate agent understands what it takes to develop a house selling strategy. Thus, he or she can help you craft a home selling strategy and put this plan into action in no time at all.

Typically, a real estate agent meets with a house seller and learns about this individual's property selling goals. A real estate agent next creates a plan designed to help a seller quickly achieve the optimal results.

A real estate agent offers plenty of guidance throughout the house selling journey too. Therefore, if you are unsure about how to showcase your residence to potential buyers, a real estate agent can deliver support. On the other hand, if you are uncertain about whether to accept or reject an offer to purchase your home, a real estate agent can provide an honest, unbiased recommendation.

Use the aforementioned tips, and you can instantly create and implement a successful home selling strategy.


If you intend to sell your home, you should develop a plan. That way, you can identify any potential home selling hurdles and take steps to address such issues before they escalate.

Now, let's take a look at three tips to help you execute a house selling plan to perfection.

1. Establish a Timeline

You know you want to sell your home, but it is important to understand that it may take several days, weeks or months to complete the house selling cycle. Fortunately, if you establish a home selling timeline, you can set realistic expectations for the property selling journey.

Think about how long you will need to relocate from your current residence to a new one. For instance, if you need to pack up your personal belongings, you should account for this factor as you develop your home selling timeline.

When it comes to selling a house, it generally is a good idea to give yourself as much time as you can. Remember, if you have sufficient time to clean your residence and upgrade your house's curb appeal, you may be able to speed up the property selling cycle.

2. Remain Flexible

Although you may devote significant time and resources to craft an effective home selling strategy, you need to keep in mind that problems may arise during the property selling journey. In some instances, these issues may be unavoidable. However, if you maintain flexibility, you can address any home selling issues and prevent them from slowing down or stopping a house sale.

If you encounter a problem during the home selling journey, try not to stress about it. Conversely, tackle a home selling issue head-on, and you can overcome this problem without delay.

3. Consult with a Real Estate Agent

If you are unsure about how to plan for the home selling journey, you can always hire a real estate agent. Because if you have a real estate agent at your side, you can receive expert guidance at each stage of the house selling cycle.

A real estate agent knows what it takes to sell a residence, regardless of the current housing market's conditions. First, he or she will meet with you, learn about your home selling goals and help you plan accordingly. And when you have a home selling strategy in place, your real estate agent will help you put this plan into action.

As you execute a home selling plan, a real estate agent is ready to provide tips and recommendations as well. If you ever have concerns or questions as you navigate the home selling journey, a real estate agent will respond to them immediately.

For those want to streamline the home selling journey, it helps to craft a plan. Thanks to the aforementioned tips, you can create a first-rate home selling strategy. And as a result, you can use a home selling plan to promote your residence to buyers and maximize your house sale earnings.


As a home seller, your goal is to optimize your property sale earnings. Yet doing so may prove to be difficult, particularly for those who are operating in a fierce real estate market. Lucky for you, we're here to help you differentiate your residence from the competition and boost the likelihood of a profitable home selling experience.

Now, let's take a look at three tips to help you optimize your home sale earnings.

1. Enhance Your House's Curb Appeal

How homebuyers perceive your residence when they view it for the first time may impact your ability to maximize your home sale earnings. If buyers see a home with a pristine front lawn, dazzling garden and other stunning exterior features, they may set up home showings right away. Then, after buyers see all that your residence has to offer, they may submit homebuying proposals that match or exceed your expectations.

Ultimately, your house's curb appeal can make a world of difference during the home selling journey. If you allocate time and resources to trim the hedges, mow the lawn and perform other home exterior upgrades, you can boost your residence's curb appeal in no time at all.

2. Remove Clutter from Inside Your Home

Although you may have collected many antiques, paintings and knick-knacks over the years, these items may actually do more harm than good when you try to sell your house. In fact, your personal belongings may make it tough for buyers to envision what life may be like if they purchase your home.

Oftentimes, it helps to rent a storage unit before you list your residence. This will enable you to keep assorted personal belongings safe and outside your home until your residence sells.

You also may want to host a yard sale or list items online prior to selling your house. This will allow you to simultaneously remove clutter from your house and earn extra cash.

3. Hire a Real Estate Agent

For home sellers who want to maximize their home sale earnings, it pays to hire a real estate agent. This housing market professional will work with you throughout the home selling journey to ensure you can get the best price for your home.

Typically, a real estate agent will meet with you, learn about your house and craft a home selling strategy. He or she then will host home showings and open house events to promote your residence to potential buyers. And if a buyer submits an offer to purchase your house, a real estate agent can provide a recommendation about whether you should accept, reject or counter this proposal.

A real estate agent can respond to your home selling concerns and questions too. As a result, he or she can help you make informed decisions throughout the home selling journey.

Ready to list your home? Use the aforementioned tips, and you should have no trouble enjoying a quick and profitable home selling experience.


The good news: a homebuyer has made an offer on your house and is ready to purchase it as quickly as possible. On the other hand, there's the bad news: this homebuyer has many requests that need to be fulfilled to finalize a home sale.

Unfortunately, a stubborn homebuyer can put a home sale in jeopardy. But a home seller who understands how to deal with a stubborn homebuyer effectively may be able to boost his or her chances of a seamless property sale.

Now, let's take a look at three steps that every home seller can use to deal with a stubborn homebuyer:

1. Focus on the End Results

For most home sellers, the end goal of selling a home is getting the best price for your residence, regardless of the current real estate market's conditions. As such, if you remain focused on your ultimate goals, you may be better equipped than others to deal with a stubborn homebuyer.

If a stubborn homebuyer submits a variety of requests, allocate the necessary time and resources to consider each request closely. Then, if you find the requests are overwhelming, you can always submit counter-proposals.

Lastly, don't forget that you can always walk away from a home selling negotiation that appears to be going nowhere. And remember, if a negotiation with a stubborn homebuyer goes south, you can relist your residence and restart the home selling journey.

2. Consider the Homebuyer's Perspective

Why is a homebuyer acting stubborn? Open the lines of communication with a homebuyer, and you may be able to find out the root of a property buyer's stubbornness and proceed accordingly.

A homebuyer may have concerns or questions about buying your residence. Fortunately, if you maintain open lines of communication with a homebuyer, you can address these concerns and questions without delay.

Also, be aware of the homebuyer's perspective as you proceed along a property selling negotiation. Although a homebuyer may make requests along the way, it is important for you and a property buyer to find common ground. If you feel uncomfortable with a homebuyer's requests, you should be unafraid to walk away from a home selling negotiation altogether.

3. Ask a Real Estate Agent for Extra Help

If you're unsure about how to approach a stubborn homebuyer, there is no need to worry. Conversely, meet with an expert real estate agent, and you can find out how to move one step closer to getting the best price for your residence.

An expert real estate agent will be happy to provide honest, unbiased recommendations about how to collaborate with a stubborn property buyer. Next, you and a stubborn homebuyer can work together to complete a home sale.

Plus, an expert real estate agent may act as a liaison between a property seller and buyer. This housing market professional can learn about both sides and what they are looking for in a home sale and take the necessary steps to deliver the ideal results for all parties involved.

Take the guesswork out of dealing with a stubborn homebuyer – use these tips, and you can boost your chances of navigating a successful home selling journey.


For a home seller, hosting an open house can be a double-edged sword.

On the one hand, an open house provides an opportunity to showcase your residence to large groups of prospective homebuyers. Conversely, hosting an open house also requires lots of preparation, and getting ready for an open house may prove to be overwhelming, time-consuming and costly.

Lucky for you, we're here to help host an unforgettable open house.

Now, let's take a look at three factors that a home seller needs to consider before an open house.

1. The Current Condition of Your Home

Although you might believe that your home is currently open house-ready, it may need some work. Fortunately, there are many ways to learn about the strengths and weaknesses of your residence and plan your open house accordingly.

For example, a home appraisal may prove to be exceedingly valuable. This appraisal enables a home inspector to review your residence both inside and out. Then, he or she can offer home improvement recommendations so that you can upgrade your residence as needed.

Take a home appraisal report seriously. By doing so, a home seller can transform an ordinary residence into one that matches or exceeds homebuyers' expectations during an open house.

2. The Home's Interior or Exterior

Homebuyers are drawn to residences that feature dazzling gardens, clutter-free interiors and other stunning features. Thus, a home seller who dedicates the necessary time and resources to bolster a house's interior and exterior can increase the likelihood of hosting a successful open house.

To improve a home's interior, a home seller can scrub the floors, clean the walls and ceilings and perform assorted home interior maintenance and improvements. In addition, a home seller should depersonalize and declutter a home's interior as much as possible.

Comparatively, to enhance a house's exterior, a home seller should mow the front lawn, clear debris and dust from exterior walkways and ensure the house looks great to passers-by. With simple home exterior improvements, a home seller can boost a house's curb appeal and help a home stand out from other available residences.

3. Your Real Estate Agent

Let's face it – prepping for an open house can be stressful. However, a real estate agent can help a home seller get ready for the best- and worst-case scenarios.

A real estate agent will help a home seller prepare his or her residence for an open house. Next, he or she will promote the open house to potential homebuyers and collect feedback from them throughout the event.

After an open house reaches its conclusion, a real estate agent will offer honest, unbiased insights into the event. He or she also will keep you up to date about any potential home offers and ensure you can make informed home selling decisions.

Take the guesswork out of preparing for an open house. Consider the aforementioned factors, and you can get your residence ready for an open house in no time at all.




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